Today’s innovation economy requires a different approach to marketing and sales simply because development of products are in abundance while the markets are evolving rapidly.

There is a need for sales & marketing in organisations to become more efficient and effective at understanding customer needs and providing an effective solution to their needs.

The application of the lean methodology in today’s sales and marketing processes allows the alignment of corporate strategies to those needs, so they can create valuable and competitive solutions to encourage repeat purchases and advocacy to other potential customers

However one of the biggest mistakes organizations make in trying to implement Lean within Sales & Marketing is by just thinking about it as a transactional, production-like process or a “Sales Factory.”

This specially developed 1-day workshop will provide participants with a framework and toolkits to develop their own unique lean sales process to suit their business ecosystem

It teaches participants to use a methodological driven approach to building a repeatable sales process for B2B markets unlike the traditional sales methods.  In addition, this program includes templates and tools which may be helpful for participants.

Upon completing this program, participants would have a  framework on which they can customised to be used in their organisation.